The Live Red Foundation's website states that they "exist to bring life to individuals, families, and communities through fitness, despite socioeconomic obstacles. We do this by offering events, training, education, and scholarships that provide opportunity, guidance, and empowerment." Live Red Director Michael Harlow stops by Well and Good to talk about their mission and programs. Live Red believes that fitness can change lives. They partner with schools, organizations, and communities to show kids and families that exercise, especially endurance sports, can foster growth and confidence that they carry forever.
Michael Harlow talks about Live Red's origins and evolution which grew out of his and his company Endorphin Fitness' desire to give back to the sports, fitness practices and community they love.